Real Estate

Marketing management

I led the overall marketing strategy and execution across platforms, overseeing performance and delivery from planning through to optimisation. This included:

• End-to-end marketing across social, content and Google Ads
• Campaign planning and execution for luxury real estate audiences
• Managing and optimising multiple Google Ads campaigns

1. Content Creation & Creative Direction

A strong focus was placed on high-quality, conversion-driven content:

• Real estate, lifestyle and portrait photography for luxury listings
• Video content for social media, property promotion and brand visibility
• Content creation for company events and campaigns
• Creative direction across social media and brand campaigns

2. Social Media & Digital Growth

• Daily management of Instagram, TikTok and Google Business Profile
• Platform-specific content strategies tailored to high-net-worth clients
• Organic growth strategies combined with paid social and Google Ads

3. Design, Web & Brand Support

Alongside performance marketing, I also supported wider brand and digital needs:

• Design of digital and print media
• Website design support and SEO optimisation
• Blog and content creation aligned with search and brand visibility

Outcome

The combination of strategic marketing management, high-quality content and performance-driven campaigns resulted in measurable growth across all key digital channels. Roccabox strengthened its online presence, improved discoverability and increased engagement within the luxury real estate market.