( _02 ) Works / Engel and Volkers

Engel and Volkers

Marbella

Engel & Volkers is a global luxury real estate brand. My work centred on translating the brand's luxury positioning into engaging, high-quality digital content that felt both aspirational and accessible.

The scope of this project evolved from social media management into full creative direction for digital campaigns, with a particular focus on seasonal and lifestyle-led campaigns. This included concept development, visual direction and execution across Instagram, YouTube, TikTok and Facebook.

ScopeCreative Direction, Content Production & On-Camera Storytelling
Timeline12 months
Luxury villa living room with a green vaulted ceiling and tall arched window onto the garden
White Marbella villa exterior with pool and sun loungers
Modern white villa with a long pool framed by palm trees
Engel & Volkers Instagram grid of Marbella property and lifestyle content

Alongside directing and producing content, I also featured on camera, creating a consistent and recognisable presence across video formats. This included:

  • Professionally filmed villa tours
  • Open houses and property showcases
  • Lifestyle and market-focused videos
  • Event coverage and campaign-led content

In addition to video and photography, the project extended to newsletters, blogs and event-related content, ensuring a cohesive creative and editorial direction across all digital touchpoints.

Digital performance & platform growth

Instagram

  • Reaching 30,400 followers (30.4k)
  • Over 10 million impressions (+211%)
  • Stories reach +111% and views +139%
  • 574 stories published (+82%)

YouTube

  • Reaching 17,200 subscribers (17.2k)
  • 403K total views (+123%)
  • Engagement up +160%
  • 234 videos published
  • A top-performing video reached 55,000+ views and 4,000+ engagements

TikTok

  • +56% follower growth, achieved organically
  • Impressions up +90%
  • Shares up +268%

Facebook

  • Video views increased by +378%
Facebooknow+378% Facebook video views
TikToknow+268% TikTok shares
Instagramnow+211% Instagram impressions, over 10M
YouTubenow+160% YouTube engagement
Instagramnow+139% Instagram Stories views
TikToknow+90% TikTok impressions

See examples.

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