( _02 ) Works / Real Estate & Rental agency

Real Estate & Rental agency

Marbella

Building Home Finder Marbella's brand and digital presence from the ground up. Home Finder Marbella is a real estate company based in Marbella.

ScopeBrand Development, Content Creation & Social Media Management
Timeline4 months
Find your ideal rental in Marbella graphic over a golf course at sunset
Home Finder Marbella branding kit: logo variants, colour palette and typography
White Marbella villa with a turquoise pool and manicured lawn

Branding & Visual Identity

The brand was developed from scratch, with a clear focus on aesthetics, clarity and trust. This included:

  • Brand positioning and visual direction
  • Defining tone of voice and content style
  • Creating a cohesive brand presence across digital platforms

Content Creation & Website Support

To support the brand and online presence, I delivered:

  • Content creation through filming and photography
  • Website optimisation support to improve structure, clarity and user experience
  • Visual and written content aligned with the real estate offering

Social Media Management & Organic Growth

I managed Home Finder Marbella’s social media accounts across multiple platforms, focusing on organic growth and long-term performance:

  • Instagram, LinkedIn and Facebook account management
  • Content planning, posting and scheduling
  • Reel and post creation designed for reach, education and engagement

Results

Over a 4–5 week posting period, Home Finder Marbella’s Instagram achieved:

  • 65% increase in reel and post views
  • 77% of views coming from non-followers
  • Over 250% increase in profile visits and external link taps over one month
  • 73.3% increase in accounts reached in a single week

This growth was driven by consistent posting, a strong visual identity and organic-first content focused on reach and discoverability.

Instagramnow+65% increase in reel & post views
Instagramnow77% of views from non-followers
Instagramnow+250% profile visits & link taps (1 month)
Instagramnow+73.3% accounts reached in one week

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