( _02 ) Works / Law Firms

Law Firms

Marbella

Building and growing InnovaLiving's digital presence. InnovaLiving is a relocation and property company in Marbella.

ScopeContent Creation, Brand Strategy, Social Media Management
Timeline5-6 months
InnovaLiving Instagram grid in deep red and white with property and lifestyle posts
Rooftop terrace with checkered tiles, a striped parasol and mountain views
Rooftop lounge with terracotta bean bags and a striped parasol over the mountains

Content Creation, Brand Strategy & Social Media Management

1. Content Creation & Brand Direction

The main focus was on creating content that felt informative, trustworthy and human, while clearly explaining the relocation and property process. This included:

  • Filming and photography showcasing the brand, team and lifestyle
  • Light brand strategy to define tone of voice, messaging and content direction
  • Creating visual content that positioned InnovaLiving as knowledgeable and professional

2. Social Media Management & Multi-Platform Content

I managed and grew InnovaLiving’s presence across multiple platforms, including:

  • Instagram and Facebook content planning, posting and management
  • Short-form and long-form video editing tailored to each platform
  • Launching and producing podcast-style and educational YouTube videos, fully filmed and edited by me
  • Educational video content focused on relocation, property buying and life in Marbella

Outcome

The result was a stronger, more cohesive online presence that supported brand awareness, trust and long-term growth. Through consistent content, video and education-led storytelling, InnovaLiving was positioned as a reliable relocation and property partner for clients moving to Marbella.

Results

Over consecutive one-month posting periods, InnovaLiving’s Instagram achieved:

  • Over 1,000 profile views in a single month
  • 70% of those views from non-followers
  • 290% increase in profile visits over another month

This growth came from consistent, education-led content designed for reach and discoverability beyond the existing following.

Instagramnow1,000+ profile views in one month
Instagramnow70% of views from non-followers
Instagramnow+290% profile visits (another month)

See examples.

More projects.

Interior Design, cover image
Interior Design
Society Magazine Marbella, cover image
Society Magazine

Have something in mind? I'd love to hear about it.

Or feel free to reach out just to say hi.

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