( _02 ) Works / Banking, BAAS & SAAS

Banking, BAAS & SAAS

Marbella and United States

This project brought together work across banking, Banking-as-a-Service (BaaS) and SaaS.

ScopeBlog Creation, SEO, Brand Messaging & Positioning
Timeline2+ years
TiC banking app on a phone showing a euro account and lifestyle card
TiC Instagram grid of budgeting and getting-started content

Global Brand Transformation

1. Online Banking: Content, Blogs & Social Media

For an online bank based in Marbella, the focus was on strengthening digital communication through content that felt both informative and approachable. This included:

  • SEO-optimised blog content covering money management, financial tips and seasonal guides
  • Blog structures designed to improve search visibility and support long-term traffic growth
  • Social media management and content creation, including short-form video and TikTok content for a modern, digital-first audience

2. BaaS & SaaS: Content, Presentations & Digital Support (BE1B)

For BE1B, a modular Banking-as-a-Service solution for financial institutions and fintechs, the work expanded beyond content into both front-end and back-end support. This included:

  • Creating presentations and decks for potential partners and stakeholders
  • Supporting partner calls and external communications
  • Content creation and social media management

Outcome

Across both projects, the focus was on simplifying complex financial and technical topics without diluting credibility — the result was clearer messaging, stronger online visibility and content that supported both brand trust and digital growth within the banking and SaaS space.

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