Creativity isn't something you're born with or without. It's a skill that gets stronger the more you use it.
What's happening in your brain
The default mode network handles imagination, daydreaming and idea generation. The executive control network helps focus and refine. Creativity happens when they collaborate.
The brain becomes more creative with new inputs, time to rest, and freedom from pressure.
Creativity needs input before output
- Music and music videos
- Books and reading
- Creative campaigns online, fashion, beauty, hospitality, editorial
- Travel
The power of observing your surroundings
Watching people, noticing architecture, lighting, atmosphere. Slow down and observe.
Rest is part of the creative process
Walk without headphones. Sit without scrolling. Let your mind wander. Burnout kills creativity.
Practise creativity like a muscle
- Writing ideas without judging them
- Creating moodboards for imaginary projects
- Reworking campaigns in your own way
- Three angles instead of one
The bottom line
Feed your brain. Give it space. Practise often. Rest without guilt. Observe everything.
